While interning with VSA Partners I worked primarily on beer packaging for Goose Island Beer Company. As a packaged product beyond the existing tap handle, these are some of the Green Line packaging options that were shown to the client. Much of the inspiration came from nature and greenery as Green Line benefits environmental non-profits such as the 606 trail in Chicago. Other iterations were influenced by the maps and textures to represent the train line. Alongside beer packaging, I designed ads for Goose Island to appear on platforms such as Pandora and Spotify.
Throughout the duration of Green Line packaging I was also responsible for ideating interactive brand applications and sixteen spots focused on their seasonal ales and brewing process as part of the Goose Island 2016 campaign launch.
In an exercise to explore the purpose and value of a brand, I created a hypothetical design studio based off of a mission and value statement.
"Makespace Design Company is a dynamic printmaking studio that values the art of quality craft. Through the process of creativity we strive to inspire others to put in the same amount of passion in their work as we do into ours. Unfamiliar opportunities offer outlets for innovation where we can jump high, and continue to jump higher. We simply want to do great work for great people, and inspire them along the way. For everyone with an idea and the lovers of thoughtful design."
I've developed a space, packaging, stationary, and an overall branding style to represent the values of the studio. I am also currently working with Fresh Press Paper Studio to create my own packaging made from hand-made paper to contribute to the brand quality and values.
This interactive website was based on the work of graduate metals student Caitlin Skelcey. The goal of the project was to create a website for the artist that showcased her work and the meaning that she wished to express through her work.
Caitlin's work focuses heavily on inspiration from prehistoric figures as well as the human habits of overconsumption. Her process of creating her jewelry is also unique and unexpected. With those two ideas and the process in mind, I created a "digging ground" where the user can click on an icon to uncover a "jewel" or a piece of her work. The user can then click on the button that reads "gotta have it" and unknowingly each time the button is clicked the counter at the end of the site adds up to a price.
These main features are meant to showcase unconscious spending as well as the process of how the artist accomplishes such polished work through a unique process.
(user: Bellarein pass: Bellarein)
As an intern for the University Of Illinois Office of Admissions I create brochures, style emails, create graphics, design interfaces for mobile and web purposes and take/edit photos. Most of the work I do for admissions is typographically based with an emphasis in layout design. These marketing tools and visuals are used to reach UIUC prospective students.
Some of the collaborative projects included have won Gold Awards in the UCDA Design Competition in the categories of Email Marketing and Newsletters, and Website.
This Vitamin Packaging system was created with a prompt of information hierarchy and cohesive display. I decided to create a variety of four vitamin packages to show how they may work together, on their own, and appeal against standard vitamin packaging. The packaging also features a low-waste system that allows the user to see the existing amount of vitamins without a cap, and with a side-hinge instead.
The BFA show is a gallery dedicated to showcasing all majors in the College of Fine & Applied Arts. In an effort to include the ideas of all majors and backgrounds, I came up with the idea of expansion and retraction from a modular system. All artists and designers contribute to a modular system where they are each an individual piece of a larger whole. The idea of expansion and retraction relates to the ongoing process and decision making that both artists and designers go through in the process of creation. Through print pieces and animated projections, the BFA design is meant to visually represent the movement and expansion theme.
As a practice in typographic choice and layout, I had the pleasure of working with artist Jina Seo in the graduate program at the University. This artist book is a representation of Jina’s work, her focus, and inspiration and interests through a cohesive system of education, art, and design.
Because the artist focuses her work on aspects of the body, I have developed a scientific-textbook style system that identifies her work as specimens, and the body text as an educational experience.
The High End is a business unit of Anheuser-Busch, created to provide its unique craft and European import brands with autonomy and support for growth, while fostering a collaborative environment for the brightest brewers in the beer community. The High End includes brands such as Stella Artois, Shock Top, Goose Island, Blue Point and 10 Barrel. The High End was in need of a brand strategy for supporting materials such as their business card, letterhead, sell sheets and presentation slides.
As an intern at VSA Partners, I was responsible for applying the look and feel of the brand mark and mission with the rest of the materials to create a cohesive identity system for the developing sub-brand.
The final output was a 15 page presentation that identified the brand's mission, colors, fonts, language, logo lockup, presentation and marketing systems, and future applications to be modeled after for their internal design team.